Frank has been involved in market and consumer behavior research for more than three decades. He received a B.A. and M.A. from Baylor University and earned his doctorate in sociology from the University of North Carolina at Chapel Hill. He began his professional career in market research in the mid-70s, after teaching social psychology and research methods at both Emory University and the University of South Carolina.
Desiring to create a company that fit with his ideals and values, he envisioned a workplace that served the employees as well as the clients, an organization that produced quality work while also emphasizing the importance of relationships and integrity.
Co-founding Metromark Research in 1974 and then founding MarketSearch in 1985, Frank quickly became recognized nationally for his ability to produce practical research for clients. His philosophy, embodied in his style of research and interpretation, focuses on building for clients an understanding of why people behave the way they do, why they perceive what they do, and how clients can better establish a link between their interests and those of their customers or constituencies.
Frank has been actively involved nationally in the research industry, serving on the Board of Directors of Council of American Survey Research Organizations (CASRO) and as Chairman of CASRO’s Committee on Survey Research Quality.
Frank’s interest in helping others led to a lifetime of community service, with many years of service on various boards, including the United Way of the Midlands, Junior Achievement, Sandlapper Singers, the Greater Columbia Chamber of Commerce, the South Carolina Philharmonic Orchestra, the Greater Columbia Children’s Choir, the Columbia Rotary Club and Palmetto Health Foundation.
Frank and Sarah’s wonderful family include two grown children and five grandchildren. He and Sarah enjoy traveling the world, are avid music and theatre fans and are active members of their church.