Kathy has been a member of the MarketSearch family since its inception. As a mother with small children, what began as a part-time job conducting phone surveys from home, evolved into a lifelong career. As is often the case, one never knows where one’s path might lead but when you prove yourself to be an invaluable team member, doors open. Kathy started working on the qualitative side of our business and her warm personality and gracious southern hospitality made our clients feel welcome and at home when visiting our focus group facility. Yet even as Kathy excelled at managing the company’s qualitative operations, her natural propensity for technology also came to light. And as we all know, a little bit of knowledge can be dangerous and she unwittingly became the person everyone in the office turned to when they had a computer malfunction. Oh joy. Being the good sport that she is, she delved right into the IT part of the business and became proficient in Wincross, EXCEL and all things techy. So now, when Graceanne decides that she really must see the data in 54 different ways, she depends on Kathy’s prowess to provide the numbers.
Throughout the years, Kathy has been involved with the Marketing Research Association, serving on various committees, as a National Board Member and as President of the Southeastern Chapter.
Anyone who knows Kathy, knows that her family is her center. Married to her childhood sweetheart, she is an awesome mom to 3 grown children and funnest ever me-maw to 2 granddaughters. In addition, Kathy is proud to be the only staff member to have each and every member of her immediate and extended family living within 10 miles of her West Columbia home.