Customer Satisfaction Benchmarking and Tracking
What do customers really think about your product or service? Does it meet or exceed their expectations? How do these perceptions change over time?
Ad Campaign Development and Effectiveness
Gain input on customer priorities, motivators and barriers. Help guide strategic positioning. Test executional elements to fine tune before production. Measure pre and post campaign recall to assess penetration and effectiveness.
Familiarity. Reputation. Brand Personality. Product/Service Quality. Customer Service. Price/Value. These are the key dimensions of branding. How does your product/service/company deliver?
What are the demographic and geographic characteristics of your customer? How do they compare to your competitors? How can you appeal to their unique needs and preferences?
Assessing navigation and ease of use of your digital tools.
Awareness, Trial and Usage/Image Studies
What is your competitive position in the marketplace? What do consumers think about you and how willing are they to try your product? How does this compare to competitors?
Consumer Sentiment Polls
What are the key issues in your community? How are they affecting consumer behaviors and decision-making? How do they guide your business strategy?
New Product/Concept Development
Concept testing. Taste testing. Package tests. Product feasibility and target market.
In-Home Use Tests (IHUT)
How does your concept play out in the home? How well will it do in the marketplace? Consumers have a chance to test the product before it is introduced to identify challenges and opportunities for improvement.
We can create any combination of studies to address your unique situation and needs.
Customer Research Panels
Develop a personalized panel of your customers for timely and cost effective answers to marketing questions.
Click Here to find out about building your own customer research panel.