Customer Satisfaction Benchmarking and Tracking
What do customers really think about your product or service? Does it meet or exceed their expectations? How do these perceptions change over time?
Ad Campaign Development and Effectiveness
Gain input on customer priorities, motivators and barriers. Help guide strategic positioning. Test executional elements to fine tune before production. Measure pre and post campaign recall to assess penetration and effectiveness.
Branding Studies
Familiarity. Reputation. Brand Personality. Product/Service Quality. Customer Service. Price/Value. These are the key dimensions of branding. How does your product/service/company deliver?
Awareness, Trial and Usage/Image Studies
What is your competitive position in the marketplace? What do consumers think about you and how willing are they to try your product? How does this compare to competitors?
Consumer Sentiment Polls
What are the key issues in your community? How are they affecting consumer behaviors and decision-making? How do they guide your business strategy
Custom Studies
We can create any combination of studies to address your unique situation and needs.