Quantitative and Qualitative Market Research
Our proprietary methodology gives clients the benefits of both quantitative and qualitative research.
Using our own hand held Perception Analyzer dials, respondents complete an on-screen questionnaire. These results are tabulated instantly and presented on a video monitor in the client observation room, providing instant access to the group’s responses. A MarketSearch moderator then leads a group discussion focusing on key areas to enrich the qualitative information just obtained.
N-Sights methodology has broad applications for new product development, evaluation of creative materials, and product or package testing. N-Sights typically last two hours and include groups of up to 30 respondents.
Developed specifically for advertising concept testing, our proACTive technique combines quantitative data collection with qualitative insights to minimize the need for multiple research projects.
The proACTive process takes a systemized approach to evaluating the strengths and weaknesses of advertising concepts, executions, positioning alternatives, packaging and other marketing variables.
proACTive sessions typically last one hour, with a group size similar to that of traditional focus groups.