Custom Methodologies
Quantitative and Qualitative Market Research
N-Sights™
Our proprietary methodology gives clients the benefits of both quantitative and qualitative research.
Using our own hand held Perception Analyzer dials, respondents complete an on-screen questionnaire. These results are tabulated instantly and presented on a video monitor in the client observation room, providing instant access to the group’s responses. A MarketSearch moderator then leads a group discussion focusing on key areas to enrich the qualitative information just obtained.
N-Sights methodology has broad applications for new product development, evaluation of creative materials, and product or package testing. N-Sights typically last two hours and include groups of up to 30 respondents.
proACTive™
Developed specifically for advertising concept testing, our proACTive technique combines quantitative data collection with qualitative insights to minimize the need for multiple research projects.
The proACTive process takes a systemized approach to evaluating the strengths and weaknesses of advertising concepts, executions, positioning alternatives, packaging and other marketing variables.
proACTive sessions typically last one hour, with a group size similar to that of traditional focus groups.